What is a Marketplace Integration and How Does it Work?

By David Oakes

What is a Marketplace Integration and How Does it Work?

Marketplace Integrations for Your Dropshipping Business


Marketplace integration establishes a seamless and real-time integration between your online dropshipping business and connected platforms to suppliers, wholesalers and shippers. Without this process, all information from suppliers and shippers would need to be manually entered into your e-commerce store. Imagine spending hours typing product descriptions, uploading photographs, matching product SKUs (stock keeping unit) in the supplier’s warehouse and your site, placing orders and arranging shipping. Marketplace integration automates these processes, saving you time and making your business more profitable.


The integration connects products that can be dropshipped with your site through an API. API means application programming interface, which is an application that allows two applications (the supplier’s inventory and order management software and your store software) to talk to each other. In so doing, the suppliers’ available product inventory, product details, photographs and descriptions are passed through to your e-commerce website and correctly aligned with the places on the site where you want to display the products and allow them to place orders, while also informing the supplier that the order has been paid for and to ship it.



Benefits of a Marketplace Integration with TopDawg 


A marketplace integration ensures that products are not oversold, and prevents customers from placing orders for products that are not available. This helps make the customer buying experience positive, and may bring them back to your website for more orders. As products are sold on your site, the supplier’s inventory is automatically updated so that the number of available products is decreased based on the current purchase.


Marketplace integration from TopDawg also includes:


• Product data generation management

• Product list uploads and synchronization

• Sales and shipping data integration

• Inventory level integration

• Order management

• Invoice uploading


Because not all dropshipping companies have the products you may want to sell on your site, marketplace integration also enables your site to integrate with multiple suppliers simultaneously. TopDawg provides marketplace integrations with e-commerce sites such as Magento 2, Shopify, WooCommerce, BigCommerce, Amazon and others, to its suppliers of more than 250,000 products.


Contact TopDawg today to find out more about marketplace integration and how we can support your e-commerce website.


Launching your online retail store can start you on the path to a successful business. At TopDawg, we support your success with a growing number of wholesale dropshipping suppliers with dropship products, powerful store integration, order automation and shipping tools, along with higher profit margins.