Supplier Distribution Made Simple: Expand Your Reach with TopDawg

What You’ll Learn in This Video

Learn how TopDawg helps suppliers simplify and scale product distribution across a growing network of online sales channels. You’ll see how the TopDawg supplier distribution platform combines free access to TopDawg retailers with optional external distribution channels, flexible SKU capacity, trials, and multi-channel pricing.

1. Why More Distribution Channels Create More Opportunities

Great products can only generate sales when retailers and customers can discover them. Expanding into additional marketplaces, online stores, and other sales channels can increase product exposure, retailer adoption, and selling opportunities while reducing dependence on a single channel. Learn how marketplace integrations work and why connected distribution can make expansion easier to manage.

2. Start with TopDawg’s Retailer Distribution Channel for Free

Approved suppliers can make an unlimited number of approved products available through TopDawg’s retailer distribution channel with no monthly subscription cost. Suppliers can join TopDawg and begin making their products available to retailers before deciding whether additional paid distribution channels fit their growth strategy.

3. Expand into Optional External Distribution Channels

When suppliers are ready to reach beyond the TopDawg retailer network, they can activate optional external distribution channels through TopDawg. These additional channels are designed to help suppliers expand product reach while using TopDawg as a centralized multi-channel distribution platform rather than managing every channel independently.

4. Choose SKU Capacity Based on Each Channel

External distribution pricing is based on how many SKUs a supplier wants to make available through each channel. Plans range from Select, with up to 50 SKUs for $29 per month, through Max, which supports up to 10,000 SKUs for $399 per month, allowing suppliers to choose different capacity levels for different channels. The TopDawg Supplier FAQ provides additional information about participating as a supplier.

5. Test a New Channel Before Expanding Your Catalog

Suppliers do not have to move their entire product catalog into a new channel at once. An eligible supplier can begin with a 7-day free trial of the Select monthly plan for an external distribution channel, with up to 50 SKUs included during the trial, making it possible to test selected products before expanding further. Suppliers interested in getting started can register for a TopDawg supplier account.

6. Save with Annual Plans and Multi-Channel Discounts

Suppliers can receive two months free and discounted rates by selecting annual billing, while additional paid external channels qualify for increasing multi-channel discounts. The first paid channel is billed at the standard rate, the second receives 10% off its base plan, the third receives 15% off, and the fourth and each additional paid channel receive 20% off. Explore TopDawg’s supplier distribution channels to learn more about expanding product reach through multiple channels.

Learn More About Supplier Distribution & Growth

If you're looking to reach more retailers, expand product distribution, and grow across multiple eCommerce channels, these resources can help you build a more scalable distribution strategy:

👉 Explore TopDawg Supplier Distribution Channels

👉 TopDawg Supplier Frequently Asked Questions

👉 Learn More About TopDawg

👉 What Is a Marketplace Integration and How Does It Work?

Expand Your Product Distribution with TopDawg

Join TopDawg as a supplier and make your approved products available to online retailers through the TopDawg distribution network.

As your business grows, expand into additional supported distribution channels and manage more of your multi-channel strategy through one centralized platform.

👉 Become a TopDawg Supplier

Explore More Supplier Tutorials

Browse the TopDawg Supplier Video Learning Center for step-by-step training on managing your supplier account, product catalog, orders, integrations, distribution channels, and other tools designed to help simplify and scale your product distribution.

👉 Explore the Supplier Video Learning Center

Frequently Asked Questions

How does TopDawg help suppliers distribute products across multiple channels?

TopDawg provides suppliers with a centralized way to make products available to retailers and expand into additional external distribution channels. Approved suppliers can first participate in the TopDawg retailer distribution channel at no monthly subscription cost. Suppliers can then activate optional paid external channels as their distribution strategy grows. This approach allows suppliers to expand reach without building and managing every channel connection independently.

Is it free for suppliers to make products available through TopDawg?

Yes. Approved suppliers can make an unlimited number of approved products available through the TopDawg retailer distribution channel with no monthly subscription cost. A paid plan is only needed when a supplier chooses to activate optional external distribution channels and related distribution services. This allows suppliers to begin building retailer exposure through TopDawg before paying to expand into additional channels.

How does TopDawg supplier distribution pricing work?

Pricing for optional external distribution channels is based on the number of SKUs a supplier wants to make available through each individual channel. Plans begin with Select, which supports up to 50 SKUs for $29 per month, and scale through Max, which supports up to 10,000 SKUs for $399 per month. Suppliers can select different SKU capacity levels for different distribution channels. Annual plans provide discounted rates and two months free compared with monthly billing.

Can suppliers test an external distribution channel before committing?

Yes. Eligible suppliers can start with a 7-day free trial of the Select monthly plan for an external distribution channel. The trial includes capacity for up to 50 SKUs, allowing a supplier to test selected products rather than moving an entire catalog into the channel immediately. After testing the channel, the supplier can decide whether to continue or expand its SKU capacity.

Does TopDawg offer discounts for suppliers using multiple distribution channels?

Yes. TopDawg provides increasing discounts as suppliers activate more paid external distribution channels. The first paid channel is billed at the standard rate, the second receives 10% off its base plan, the third receives 15% off, and the fourth and every additional paid channel receive 20% off. These multi-channel discounts are available with both monthly and annual billing, helping reduce the incremental cost of expanding distribution.