Choosing the Right Platform for Your Dropshipping Business
By Chelsea Hall
Choose the Right E-Commerce Platform for Your Dropshipping Business -
With the ever-rising acceptance of e-commerce marketplaces and online sales, these platforms are continually on the agenda of innovative ways to keep clients satisfied. That’s celebrated news for third-party vendors. It means leading marketplaces will go to considerable extents to make it as stress-free as possible for online retailers and dropshipping businesses to promote, sell, and deliver products. The easier it is for you to utilize the platform the better the experience will be for customers, and the more probable they’ll be to keep returning for more.
By establishing the correct market for your products and sidestepping those with undesirable charges or duties, you can look to develop your online store tactically and effectively.
Here is how you can choose the right platform for your products online:
1. Your Website
Selling through your website puts the whole kit and caboodle in a single place.
Benefits: When you sell products online via your e-commerce website, you will have complete control over the blueprint and outline of your site. You can also control custom features, for example, colors and product groupings. You can continually improve the user interface, to inspire customers to buy extra products or services, escalating your online income. You’ll have to pay credit card processing charges to receive payments with your selected payment option, but you won’t have fee transactions or vendor’s fees as you will on websites like eBay or Amazon. This means your margins are not being affected – which translates into additional revenue. Constructing the custom e-commerce store you have in mind might necessitate external help from website designers. Although, you can utilize platforms like Shopify to make your website too.
Downsides: Creating a website will likely come with a price to build and/or monthly hosting fees. If your brand is not yet recognized with extraordinary numbers of social media followers or monthly searches, you will not have access to the substantial number of purchasers that you would otherwise find circumnavigating websites such as eBay and Amazon.
eBay can help you get into a big market quickly.
Benefits: This is a one stop shop, and eBay's marketplace is enormous. You can effortlessly sell to any place in the world, and the open platform characteristics of the website means that you can sell anything and everything here. So, even if you are an inexperienced startup, you can begin with worldwide delivery instantaneously.
Downsides: eBay will place you in the same marketplace as many competitors. It hosts so many diverse sellers that it can be challenging to make a way in the hectic marketplace and generate sales. It also takes 10% of whatever you earn, and that can make a massive difference to your income when you’re just beginning.
Amazon is one of the major players. In full swing since 1994, Amazon has become universal in online shopping.
Benefits: selling through a substantial brand like Amazon gives your products to sell online an imprint of endorsement and reliability that can be difficult to attain straightaway on your own. The product listings make it appear as if Amazon is vending all merchandise to the consumer.
Downsides: Like eBay, Amazon will take a portion of your income, and you’ll have to pay a once-a-month listing fee if you’re selling in significant quantities. Selling on Amazon can become quite procedural, demanding many product-specific requirements from the retailer.
Etsy is reserved for people on the same wavelength.
Benefits: Etsy is an enormous platform for businesses vending niche products that influence customers interested in antique, idiosyncratic, or hand-made articles. They’ve lately begun selling digital services similar to web design.
Downsides: Once more, you’ll be sharing some of your income with Etsy in their listing and concluding sale fees, and if customers are disbursing through PayPal, you’ll have their subscriptions to bear in mind too.
Facebook Marketplace hitches Facebook’s global influence, and it is a substantial reach of customers. Comparatively new, but it isn’t backing off anytime soon! Universally, there are more than 2.20 billion regular active Facebook users.
Benefits: This platform is optimal for startups that focus on selling in their native community. Individuals now buy and sell on Facebook by connecting to groups, and the Facebook Marketplace has fashioned functionality to permit this to be completed from a single place. It doesn’t cost for listings, and the default setting is for followers of the native community to see merchandise first.
Launching your online retail store can start you on the path to a successful business. At TopDawg, we support your success with a growing number of dropshipping suppliers with wholesale products, powerful store integration, order automation and shipping tools, along with higher profit margins.