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TopDawg

Expand Your Reach Upload Once, Sell Everywhere, and Grow Across Multiple Distribution Channels from One Platform

As a supplier, getting your products in front of more retailers can be challenging — but with TopDawg, it's simple. Our Supplier Portal offers two powerful growth paths from one dashboard:
  • TopDawg Retailer Distribution Channel: Upload once to reach thousands of retailers. With bulk listing tools and real-time sync, your catalog stays accurate while retailers handle sales and shipping — giving you a fast, low-risk way to scale.
  • Direct Marketplace Integrations: Want to sell on Amazon, Walmart, Shopify, or eBay but aren't there yet? We'll guide you through launching and connecting new stores. Already on some platforms? Connect them all to sync inventory, optimize listings, and manage every channel from one place.
With both paths, you can grow your reach, control your pricing, and scale with confidence.
CREATE FREE SUPPLIER ACCOUNT
DISTRIBUTION CHANNELS FOR SUPPLIERS - WHOLESALE DISTRIBUTION
TopDawg's Wholesale Distribution Platform
Expanding your wholesale business shouldn't mean juggling multiple systems, paying high distributor fees, or spending months building connections with new retailers. Traditional wholesale distribution is slow and expensive — and most suppliers end up with limited reach and little control over where their products are sold.
That's why thousands of U.S. suppliers trust TopDawg's Supplier Portal. With one upload, you can distribute your catalog to over 20,000 pre-approved retailers and seamlessly push products to your stores on leading online marketplaces, including Amazon, Walmart, Shopify, and eBay. Instead of building custom integrations or hiring developers, you manage everything from one easy-to-use dashboard.
What makes TopDawg different is our commitment to supplier control and profitability. You decide which sales channels to connect with, set MAP pricing to protect your brand, and rely on retailer-paid shipping so you're never stuck covering fulfillment costs. Add in transparent pricing, automated payouts, and built-in compliance tools, and you have a wholesale distribution solution designed to scale your business without unnecessary complexity.
Whether you're a small supplier ready to expand or an established brand seeking better distribution, TopDawg gives you the tools to grow faster, sell smarter, and keep more control over your business.

KEY BENEFITS FOR SUPPLIERS

Everything You Need to Expand Your Wholesale Distribution Channels, Manage Sales Channels, and Protect Your Brand All from One Portal

Free Supplier Account

Free Supplier Account

Joining TopDawg costs nothing upfront. There are no contracts, no listing fees, and no hidden costs, so you can test and scale your wholesale distribution risk-free.

Expand Sales & Distribution Channels

Expand Sales & Distribution Channels

Instantly publish your catalog to Amazon, Walmart, Shopify, eBay, and more. Reach more retailers and customers without needing separate integrations or additional overhead.

Wholesale Distribution Network

Wholesale Distribution Network

Gain access to 20,000+ pre-approved retailers already selling online. Your products are marketed to an active and engaged community of eCommerce entrepreneurs ready to list new products.

Multi-Channel Integration

Multi-Channel Integration

Manage your catalog, pricing, inventory, and orders across all connected sales and distribution channels from one supplier dashboard. No more juggling multiple systems — one login gives you control across all channels.

Shipping for TopDawg Catalog Orders

Shipping for TopDawg Catalog Orders

When your products are listed in the TopDawg Catalog for Retailers, retailers cover all shipping costs. You simply pack the order and print the prepaid label provided, saving you time and eliminating fulfillment headaches.

Shipping for Direct Marketplace Integrations

Shipping for Direct Marketplace Integrations

When you connect your own store (Amazon, Walmart, eBay, Shopify, etc.), shipping is governed by your store’s policy, and suppliers or end customers pay according to your setup. This gives you flexibility in how you configure shipping rules.

Fast, Automated Payouts

Fast, Automated Payouts

Get paid on time with secure ACH deposits, typically within 14 days of delivery. Transparent reporting ensures you always know where your money is.

Transparent Pricing

Transparent Pricing

Scale confidently with predictable, supplier-friendly pricing. You’ll never face surprise commissions or confusing fee structures, only clear costs as you grow.

MAP & Compliance Tools

MAP & Compliance Tools

Protect your brand’s value by enforcing Minimum Advertised Pricing (MAP) and marketplace restrictions. Keep your pricing consistent while choosing exactly where your products are sold.

Seamless Supplier Integration

Seamless Supplier Integration

Upload and sync your products using API, CSV, XLS, or XML. Keep inventory levels accurate across all channels without manual updates.

Multiple Listing Options

Multiple Listing Options

Choose how to present your catalog with flexibility. Sell products as single units, multi-packs, or full case quantities to match retailer preferences.

Instant Order Notifications

Instant Order Notifications

Stay on top of new sales with real-time alerts. Fast response times keep retailers happy and ensure you never miss an order.

HOW IT WORKS

Simplifying Wholesale Distribution Channels

Growing your wholesale distribution shouldn’t be complicated. With the TopDawg Supplier Portal, you can connect your catalog, expand sales channels, and manage everything from one dashboard. Here’s how suppliers succeed with our platform:

1
Upload Your Catalog

Upload Your Catalog

Add your product catalog using CSV, XLS, XML, or API — complete with images, descriptions, and attributes. Our flexible integrations make onboarding simple for suppliers of any size.
2
Set Your Rules

Set Your Rules

Control how and where your products are sold. Configure MAP pricing, channel restrictions, and shipping coverage (U.S. only or international) to protect your brand value.
3
Push to Sales & Distribution Channels

Push to Sales & Distribution Channels

Upload once, sell everywhere with multi-channel listings across both sales channels and distribution channels. Real-time inventory sync prevents oversells, while channel-specific optimization tailors your data to each marketplace.
4
Receive Orders Automatically

Receive Orders Automatically

When a retailer or marketplace customer purchases your products, the order flows directly into your Supplier Portal for easy review and processing. Real-time notifications help ensure you never miss an order, while your dashboard keeps all order details organized in one place. This allows your team to manage fulfillment more efficiently without relying on manual emails, spreadsheets, or disconnected systems.
5
Ship Orders

Ship Orders

  • TopDawg Catalog Orders: Retailers cover the shipping cost, and you receive prepaid labels to print and use. This makes fulfillment simple and cost-free for suppliers.
  • Direct Marketplace Orders: For sales through your own stores on Amazon, Walmart, Shopify, or eBay, shipping is handled by you or your customers. This allows flexibility in how you set your shipping policies.
6
Get Paid Fast

Get Paid Fast

Automated ACH payouts are deposited directly into your account, typically within 14 days of delivery, helping you maintain steady and predictable cash flow. Your Supplier Portal dashboard provides full payout reporting, so you can track order status, payment timing, and payout amounts with confidence. You’ll always know exactly when payments are coming and how much you’re getting paid.

EXPAND THROUGH NEW
DISTRIBUTION CHANNELS

Launch Your Product Line Across
Retail Networks & Sales Channels

distribution-channels
Joining TopDawg gives you direct access to a massive wholesale distribution network. With 20,000+ retailersand seamless marketplace integrations, suppliers can scale without building custom infrastructure.
Activate Additional Sales Channels

Activate Additional Sales Channels

Expand beyond TopDawg retailers by making products available through marketplaces and eCommerce platforms like Amazon, Walmart, eBay, Shopify, BigCommerce, WooCommerce, Temu, and more.

Choose Your SKU Capacity

Choose Your SKU Capacity

Select the number of SKUs you want available within each paid channel. Start with a focused product list or scale into larger catalogs as your distribution strategy grows.

Pay Only For What You Use

Pay Only For What You Use

Activate only the paid channels you need. Each channel has its own SKU package, with additional SKU blocks available when larger catalogs need more capacity.

MULTI-CHANNEL DISTRIBUTION

Discover the Ultimate Multi-Channel Distribution Hub

TopDawg is more than a supplier portal — it’s your gateway to eCommerce growth.
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Diverse Product Categories

Suppliers in home décor, apparel, electronics, toys, beauty, automotive, pet, equestrian, and more thrive on TopDawg.

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Serving Every Market

Our platform connects suppliers with thousands of eCommerce entrepreneurs, marketplace sellers, and retailers across multiple sales and distribution channels.

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Wholesale Distribution Simplified

Unlike traditional distribution channels, TopDawg gives you immediate access to digital storefronts where buyers already shop — cutting costs, reducing delays, and maximizing visibility.

MARKETPLACE INTEGRATIONS

Marketplace Integrations to Expand Distribution Channels

TopDawg’s Supplier Portal lets you upload once and push your catalog across multiple distribution channels and sales channels from one dashboard. Our multi-channel listings engine handlesbulk listing, real-time inventory sync, and marketplace-specific optimization.

Available Distribution & Sales Channel Integrations

Start with one integration and expand into multiple channels as you grow, giving them complete control over how and where your products are distributed.
Walmart logo
Walmart
List your products on Walmart Marketplace and tap into one of the fastest-growing retail platforms in the U.S. TopDawg simplifies onboarding and order management for Walmart sellers.
Shopify logo
Shopify
Connect directly to Shopify stores and empower independent retailers to add your products seamlessly. Shopify is one of the most popular eCommerce platforms for small and mid-sized businesses.
eBay logo
eBay
Reach millions of global buyers through eBay integration. TopDawg automates order syncing and fulfillment for suppliers working with eBay sellers.
Amazon logo
Amazon
Distribute your catalog to Amazon — the largest online marketplace. TopDawg ensures secure API connections so your products can reach millions of active buyers.
Temu logo
Temu
Expand into emerging marketplaces like Temu. TopDawg is building direct integrations that let suppliers distribute products to this fast-growing channel with ease.
Faire logo
Faire
Expand your wholesale reach through Faire, a leading B2B marketplace connecting brands with independent retailers. TopDawg helps suppliers prepare for multi-channel distribution while making catalog management, order handling, and retailer access easier to manage.
WooCommerce logo
WooCommerce
Connect with WooCommerce retailers using TopDawg’s integration tools. WooCommerce is a top choice for WordPress-based eCommerce stores worldwide.
BigCommerce logo
BigCommerce
Distribute your products to BigCommerce stores and enjoy streamlined multi-channel fulfillment. TopDawg helps suppliers scale across this powerful SaaS platform.
Wix logo
Wix
Tap into the Wix eCommerce ecosystem. Suppliers can expand into this growing platform where entrepreneurs and small businesses are looking for new wholesale products.
Prestashop logo
Prestashop
Expand your reach into Prestashop stores worldwide. TopDawg’s integration makes it easier for suppliers to connect with independent retailers in diverse markets.
Magento Open Source logo
Magento Open Source
Reach enterprise-level eCommerce businesses powered by Magento. TopDawg’s integration ensures suppliers can manage catalog distribution without complex setup.
Custom integration icon
Custom Integration
For suppliers with unique needs, TopDawg offers custom integration options. Whether you’re running a proprietary system or an advanced ERP, our technical team ensures seamless connectivity.

TRANSPARENT SUPPLIER PRICING

TopDawg's Retailer
Distribution Channel is Free

List approved products in the TopDawg Retailer Distribution Channel for free. Add optional paid channel distribution only when you want to expand into additional marketplaces and sales channels.

TopDawg's Retailer
Distribution Channel

FREE

List your products in TopDawg's wholesale product catalog and make them available to thousands of online retailers actively searching for products to sell. Reach more potential sellers, increase product exposure, and grow your distribution network at no monthly subscription cost.

Included with the free channel:
✓Unlimited approved product listings
✓Product visibility to TopDawg retailers
✓Supplier catalog upload included
✓Order routing through TopDawg
✓No SKU limit for approved products

Best for suppliers who want to reach TopDawg retailers without paying for additional marketplace distribution.

Optional Add-on
marketplace
marketplace
marketplace
marketplace
marketplace

External Marketplace & Sales Channel Distribution

When you are ready to grow beyond the TopDawg Retailer Distribution Channel, activate paid channel add-ons based on the number of SKUs you want available for each external channel.

Available for channels like:
✓Choose SKU capacity per channel
✓Pay only for the channels you activate
✓Scale from small SKU lists to larger catalogs
✓Discounted SKU blocks available on Max
✓Multi-channel discounts may be available

Best for suppliers ready to expand product distribution into additional marketplaces and eCommerce sales channels.

OPTIONAL CHANNEL DISTRIBUTION PRICING

Expand Beyond TopDawg Retailers

The TopDawg Retailer Distribution Channel is always free. When you're ready to make products available through additional marketplaces and eCommerce channels, choose the SKU package that best fits your catalog for each activated distribution channel.

marketplace
marketplace
marketplace
marketplace
marketplace

Select

Up to 50 SKUs

$29

Per Channel / Month

Plus

Up to 250 SKUs

$79

Per Channel / Month

Growth

Up to 1,000 SKUs

$149

Per Channel / Month

Pro

Up to 5,000 SKUs

$249

Per Channel / Month

Max

Up to 10,000 SKUs

$399

Per Channel / Month

Need More Than 10,000 SKUs?

Suppliers on the Max plan can purchase additional discounted SKU blocks in increments of 1,000, 5,000, 10,000, and 25,000 SKUs for each activated channel.

SUPPLIER REVIEWS

What Suppliers Are Saying About TopDawg’s Distribution Channels

Five Stars

Easy to Scale

As a U.S. supplier, TopDawg made it simple to expand our sales channels and reach more retailers nationwide. We now sell through both their Retailer Catalog and our own Amazon store without building custom integrations, which has allowed us to grow much faster than we expected.

Karen S., Chicago, IL
Five Stars

Predictable Pricing

TopDawg makes it easy to forecast costs with simple, transparent pricing that suppliers can rely on. I know exactly what I’m paying to use their supplier portal, and I never feel blindsided by unexpected fees.

James P., Dallas, TX
Five Stars

Multi-Channel Control

From one dashboard, I can manage listings across marketplaces with real-time inventory sync and bulk listing management. This multi-channel supplier distribution control helps me protect my brand while reaching new retailers at scale.

Ravi K., Miami, FL
Five Stars

Reliable Payouts

The ACH payouts are always on time, and the reporting makes it easy to track every order. Knowing my wholesale margins and payments are secure through TopDawg’s supplier services gives me confidence to scale.

Elena R., Denver, CO
Five Stars

Professional Growth Partner

TopDawg isn’t just a platform, they’re a long-term partner in our growth. Their supplier sales distribution services help us adapt to retail trends and expand into new marketplaces without the usual headaches.

Michael T., Los Angeles, CA
Five Stars

Affordable Growth

Other marketplaces take big commissions from every sale, which can kill margins. With TopDawg, I only pay a small integration fee for the sales channels I choose, which is far more affordable than marketplace commissions and keeps my costs predictable as I grow.

Laura M., New York, NY
Five Stars

Great for MAP Protection

Finally, a distribution partner that actually respects MAP pricing. The supplier portal lets me set my rules and ensures retailers follow them, which protects my brand value and strengthens my wholesale distribution strategy.

George L., Austin, TX
Five Stars

Reaching New Retailers

Within weeks of joining, my products were in front of thousands of new retailers I never would have reached on my own. This wholesale supplier portal gave me exposure that traditional distribution channels never could.

Sophia R., Phoenix, AZ
Five Stars

User-Friendly Dashboard

The supplier portal is intuitive and easy to navigate. Uploading my catalog and pushing products to multiple sales channels took minutes, not days.

Nina W., Seattle, WA
Five Stars

Faster Fulfillment Workflow

The prepaid labels are a game-changer for order fulfillment. I just print, pack, and ship, which saves me valuable time and keeps retailers satisfied with fast deliveries.

Brian T., Denver, CO
Five Stars

Low Barrier to Entry

I was nervous about upfront costs, but TopDawg offers a free supplier account, which gave me the confidence to try it. Now it’s one of my most profitable distribution channels.

Jessica F., Orlando, FL
Five Stars

Expanding into Walmart

TopDawg made it possible for me to list my products on Walmart Marketplace without hiring a developer or building a custom integration. It’s given my wholesale business a professional edge and opened a new sales channel.

David M., Los Angeles, CA
Five Stars

Increased Sales Volume

My sales volume grew 40% within the first three months of joining TopDawg. Their supplier distribution services helped me scale my products faster than traditional wholesale distribution ever could.

Alicia H., Boston, MA
Five Stars

Excellent Support

Their support team is responsive, professional, and always helpful. Any questions I had during onboarding to the supplier portal were answered quickly, making the process seamless.

Marcus J., Raleigh, NC
Five Stars

Transparent Business Model

I like that TopDawg is upfront about supplier pricing and integrations. There are no surprises or hidden fees, just a clear wholesale model that works.

Helen C., Chicago, IL
Five Stars

Better Than Distributors

Compared to traditional distributors, TopDawg gives me far more control over how and where my products are sold. It feels like a modern wholesale platform designed to replace outdated distribution channels.

Raj K., Houston, TX
Five Stars

Strong Domestic Advantage

As a U.S. supplier, I appreciate that TopDawg focuses on domestic shipping with USPS, UPS, and FedEx. Retailers want fast, reliable delivery, and I can provide it through their distribution network.

Olivia B., New Jersey
Five Stars

Great for Small Suppliers

I thought only big brands could get this kind of reach, but TopDawg proved me wrong. They gave my small wholesale business access to thousands of retailers instantly through their supplier portal.

Tom S., Minneapolis, MN
Five Stars

Multi-Channel Expansion

I started with the TopDawg Catalog and later added Amazon and Shopify integrations. The ability to expand into new distribution channels at my own pace has been invaluable for my growth.

Emily W., Atlanta, GA
Five Stars

Secure Payouts

The payments system is reliable, transparent, and simple to manage. I can track every payout from TopDawg’s supplier portal, which makes financial planning straightforward.

Victor P., San Francisco, CA
Five Stars

Excellent for Seasonal Products

I sell seasonal items, and TopDawg helps me push them to the right retailers at the right time. Their wholesale distribution services maximize exposure and sales during critical seasons.

Grace L., Portland, OR
Five Stars

International Reach

With TopDawg, my products reached retailers outside the U.S. for the first time. Their supplier sales distribution services made the process seamless and didn’t require extra work on my end.

Lucas M., Toronto, Canada
Five Stars

Easy API Integration

The API documentation was clear and straightforward, even for a small team like ours. We connected our ERP system in days, and now all of our wholesale orders run automatically.

Daniel R., Miami, FL
Five Stars

Helps Manage Inventory

The inventory sync prevents overselling and canceled orders, which has saved my relationships with retailers. It keeps my stock levels accurate across every connected sales channel.

Anna G., Philadelphia, PA
Five Stars

Long-Term Partner

I’ve tried other platforms, but TopDawg has been the most stable and supportive. I see them as a long-term partner in growing my wholesale distribution network.

Chris B., Dallas, TX

POSTAL CARRIERS

Postal Carrier Partners

We ship with USPS, UPS, and FedEx, ensuring fast and reliable delivery. U.S. carriers give your products
the speed and tracking retailers expect — a major advantage over overseas shipping delays.
unitedStatesPostalService
FedEx
Ups

SUPPLIER FAQs

Yes, creating a supplier account with TopDawg is completely free. There are no listing fees, contracts, or hidden charges, so you can upload your wholesale catalog and immediately connect with over 20,000 retailers and leading online marketplaces.
Suppliers can connect their catalog to top eCommerce marketplaces like Amazon, Walmart, eBay, and Shopify, as well as emerging platforms like WooCommerce and BigCommerce. All integrations are managed from one centralized supplier portal, making multi-channel distribution and sales channels simple and efficient.
TopDawg gives you two powerful ways to scale your wholesale distribution. First, you can publish directly to the TopDawg Retailer Catalog, where thousands of pre-approved retailers can add your products to their stores. Second, you can connect your own stores on marketplaces like Amazon and Walmart for branded sales growth. This way, you can grow your wholesale presence across both traditional and digital distribution channels while opening up new sales channels at the same time.
For catalog orders, retailers cover the shipping costs, and you simply print prepaid labels — fulfillment is quick and cost-free for you. For marketplace integrations like Amazon or Walmart, you have full flexibility to set your own shipping policies based on your existing logistics.
Suppliers are paid via automated ACH transfers, typically within 14 days of confirmed delivery. All payments are tracked transparently inside your supplier dashboard so you always know the status of every order and payout.
TopDawg is more than a supplier portal — it's a multi-channel distribution hub built to scale your wholesale business. Unlike traditional distributors, TopDawg gives you free access to a large retailer network, offers seamless marketplace integrations, enforces MAP pricing, and keeps supplier costs low.
Yes. If you don't yet sell on platforms like Amazon, Walmart, or Shopify, TopDawg can guide you through setting up new accounts. Once your stores are live, we connect them to your supplier portal so you can manage catalog distribution, orders, and payments from one place.
It's free to join and free to upload your products to the TopDawg Retailer Catalog. Once your sales through the catalog exceed $10,000 annually, a small referral fee applies. For direct marketplace integrations, there are no referral fees at all — only a flat monthly integration fee that's lower than standard marketplace commissions.
Yes. Our Catalog Onboarding service ensures your products are uploaded and configured correctly in the Supplier Portal. This service is included free with annual membership plans and is available as a one-time add-on for monthly plans, making it quick and easy to get started without extra workload for your team.
Yes, each store or marketplace integration (Amazon, Walmart, Shopify, eBay, etc.) requires its own membership plan. This structure keeps pricing flexible and scalable so you can add new distribution channels and sales channels as your business grows.
VIEW ALL SUPPLIER FAQS
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Expand Your Distribution Channels Today

Join the growing list of suppliers partnering with TopDawg.
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