What Is Dropshipping and Why It Matters for
Online Retail
Dropshipping is one of the most popular ways to start and scale an online store because it removes the need to buy or hold inventory. Instead, retailers partner with suppliers who ship products directly to customers after a sale is made. This model lowers startup costs, reduces risk, and makes it possible for new entrepreneurs to test products and niches quickly. In this guide, we'll break down exactly how dropshipping works, highlight the pros and cons, and show how platforms like TopDawg simplify the process by connecting retailers with reliable U.S. suppliers and fast fulfillment options.