Ambitious. Determined. Pet lovers.
These are three things that everyone at TopDawg has in common. We’re committed to making everyone around us successful too, because we believe it’s the right thing to do. We never underestimate the underdogs and always strive to exceed your expectations.
Jason Santini Founder
"Team work makes the Dream work"
Chief Operations Officer
-John C. Maxwell Interesting Fact I love fishing, lobstering and being on the water whenever I can.
In 2004 Jason Santini founded TopDawg to help people start their own pet supplies business online. Jason has over a decade of experience in developing e-commerce websites for home-based businesses, maximizing supply line efficiency and helping pioneer the drop ship fulfillment model within the pet industry. He has worked with programmers and engineers to develop software systems used in e-commerce pet supplies integration to fulfill orders and distribute merchandise. He manages online operations for TopDawg and oversees the core architect system.
If you were an animal, which one would you be?An octopus because they are intelligent, crafty, flexible and able to blend in and adapt to a variety of environments.
How many pets do you have/what are their names?I have one dog named Juno. He is a long-haired husky.
Share one of the best times you have spent with your pet:I was chasing Juno through the mountains of North Carolina (at night in the freezing rain) as he ran after a heard of elk. Awesome!!!
What is the cutest thing that your pet does?Juno howls like a wolf whenever someone sings the "Happy Birthday" song.
Darren DeFeoChief Executive OfficerHometown Orange Park Acres, California Alma Mater University of Southern California Favorite Quote "All I need are some tasty waves, a cool buzz, and I’m fine."
-Jeff Spicoli, from the movie Fast Times at Ridgemont High Interesting Fact My dog goes to work with me every day.
For over 20 years, Darren DeFeo has worked in business development and marketing with extensive experience in the pet industry over the last 10 years. Driven by a strong flair for business, in 1994 Darren founded a web-based mortgage services company in California, Coast to Coast Mortgage Services, where he served as the chief executive officer. Throughout more than 12 years of business operations, Darren demonstrated an effective leadership style that has been very significant in the attainment of the business’ goals. In 2008, Darren once again took on another business venture and joined Trupanion, a popular pet insurance company. As Senior Vice President for Trupanion he helped launch the U.S. brand and merged it with the Canadian brand to become one of the first international organizations in the pet insurance category. Now as CEO of TopDawg, Darren manages company resources and budgets as well as guiding employees toward the achievement of business goals. Known as a visionary leader, he fosters a harmonious company culture by setting good standards for shared attitudes, behaviors and values.
If you were an animal, which one would you be?An Eagle
What kind of dog best describes you?Great Dane, big and huggable, gentle, intelligent and a good companion.
How many pets do you have/what are their names?One, a Great Dane named Bodhi.
Share one of the best times you have spent with your petJust hanging out on the dock watching the boats go by.
What is the cutest thing that your pet does?Very loud burps
Beth Wilder Office ManagerHometown Fort Lauderdale, Florida Favorite Quote "What you think, you become. What you feel, you attract. What you imagine, you create."
- Gautama Buddha Interesting Fact I like animals more than people.
Beth Wilder is an expert in her field and has been honing her skills since she worked for her father at age 14. She has worked alongside Jason Santini since he founded TopDawg in 2004, going from office assistant to office manager. Beth plays a vital role at TopDawg, handling the day-to-day operations, bookkeeping, budgeting and accounts payable / receivable. Not only is she efficient and effective in her role, she genuinely enjoys what she does.
If you were an animal, which one would you be?An Elephant. They are intelligent, decisive and deliberate in their actions.
What kind of dog best describes you?A Poodle. I like to excel at what I do and I take pride in my accomplishments.
How many pets do you have/what are their names?One Pitbull/Labrador mix, Marley (I didn’t name her)
What is your pet's favorite thing to do?Going on road trips! She loves car rides!
Steve Deemer Director of TechnologyHometown Hollywood, Florida Interesting Fact
If you were an animal, which one would you be?
How many pets do you have/what are their names?Currently only two.. Prince Lucky Luke the Japanese Chin and my newest member a cat named Bumkin but I call her pstpstpst
What is the cutest thing that your pet does?Lucky is a small dog and does not know he can jump, so he walks to the edge of the day bed where we watch basketball and spins around and backs into my legs so I can pick him up
Dan BradleyAdmin AssistantHometown Coral Springs, Florida Favorite Quote "You miss 100 percent of the shots you never take."
-Wayne Gretzky Interesting Fact I've played Ice hockey for over 20 years.
Dan has over 15 years experience in the customer service field. Before joining TopDawg, Dan worked in the Real Estate industry with The Keyes Company and the Miami Board of Realtors.